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Our Innovative "Coming Soon/Auction" Marketing Plan

This marketing plan is exclusive to Joyce Byrne's Real Estate Team! Joyce created this marketing initiative in the mid 90's to assist sellers whose properties were not quite ready to come onto the market but were serious about selling and wanted to achieve a higher than average sale price.

The plan consists of:

  • Installing a for Sale Sign with a "Coming Soon" rider attached to the sign
  • Installing Directional For Sale Sign at best intersections
  • Arranging for our Stager to come in to meet with you
  • Taking digital photos of the outside of the property (inside ones are completed when staging is done)
  • Completing Complimentary Professional Property Inspection with Report and adding a sign rider to the for sale sign
  • Preparing the Hi-lite Cue Cards to create a "Talking House" 
  • Designing draft of property Feature Sheet
  • Preparing Mortgage Info Sheet
  • Compiling our Exclusive Homebook with the Land Survey, School and Area Information, Utility Bills, brochures, manuals, receipts for work done etc.
  • Uploading the property information to our website, which is Canada's Most Complete Real Estate Site
  • Advertising the property for sale with a "Coming Soon" banner on all our advertising
  • Pre Marketing on Social Media Platforms
  • Verifying all the above information with you for accuracy

This plan is designed to build excitement and create pent up demand among buyers and Realtors! We receive calls and inquiries so we can test market the asking price. We set up appointments in advance so once the property is ready to be shown there are a number of buyers lined up to see it... which will mean multiple offers and a higher sale price!!

Our track record of negotiating over the asking price on our listings is partially the result of this innovative marketing program.

To receive more information on this and other marketing initiatives, contact Joyce Byrne at 519-471-8888 or email her at to set up a confidential appointment.

519-471-8888    London, ON
Sutton Preferred Realty Inc., Brokerage
Independently Owned and Operated
181 Commissioners Rd W
London ON
N6J 1X9
Copyright © 2007 Joyce Byrne Realtor
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